About BreakOut West

Background

BreakOut West is an annual music event that includes an immersive, music development conference, and music festival hosted by the Western Canadian Music Alliance. The 2026 BreakOut West Festival will be hosted, September 30-October 4 in Victoria, BC.

The WCMA’s head office is in Winnipeg, MB. We recognize the ancestral lands, from Treaty One Territory, the original lands of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene peoples, and the homeland of the Métis Nation.

What is the Western Canadian Music Alliance?

The Western Canadian Music Alliance is an organization created by the Music Industry Associations (MIA’s) of British Columbia, Alberta, Saskatchewan, Manitoba, The Northwest Territories, and the Yukon Territory to promote and celebrate western Canadian music.

Every year the event is held in a different western Canadian city on a rotational basis. BreakOut West is comprised of a four-day music conference, a three-night multi-genre music festival and the Western Canadian Music Awards reception and industry brunch.

Mission Statement

BreakOut West is where industry gathers to celebrate, develop and support best western Canadian artists, which are developing sustainable careers of national and international scope. BreakOut West is viewed on a national basis as an integral component, not just of a western Canadian artist’s development but of the Canadian music industry as a whole.

Western Canadian Music Awards History

From 1995 to 1999, the music industry associations of Manitoba, Alberta, and Saskatchewan joined forces to stage a yearly independent music festival and conference known as the All Indie Weekend. The success of these events led the three music industry associations to form the Prairie Music Alliance Inc. (May1999), a federally incorporated not-for-profit organization, who would host Prairie Music Week until 2002.

In January 2003, the Prairie Music Alliance Inc. united with the music industry associations of British Colombia and the Yukon forming the Western Canadian Music Alliance Inc. (The Northwest Territories joined in 2009).

With the shared vision of developing the infrastructure of the independent music industry across western Canada, the Alliance continued the successful music festival and conference tradition with the Western Canadian Music Week (now BreakOut West), host of the Western Canadian Music Awards and Western Canadian Music Industry Awards.

WCMA Board of Directors

BreakOut West Indigenous Liaison Committee

  • Shaneen Robinson-Desjarlais | Indigenous Music West
  • Ashley Bieniarz | Kwiat
  • Donny Parenteau | Indigenous Music Association
  • Jenny Money | Okanagan Indigenous Art Society
  • Matt Maw | Red Music Rising
  • Miesha Louie | Miesha and the Spanks
  • Forrest Eaglespeaker | The North Sound

Western Canadian Music Alliance and BreakOut West Staff Team

  • Executive Director: Michael Dawson
  • Submissions/Admin: Johnny Marlow
  • Logistics Manager: Heather Sharpe
  • Marketing Manager: Sarah Shandl
  • Programming Manager: Liam Prost
  • Bookkeeper: Shannon Erb
  • Technical Director: Ryan Kitchen
  • Conference Coordinator: Jess L’heureux
  • Festival Production Assistant/Webmaster: Torrey Falconer

BreakOut West Conference Committee

  • Alex Wyder | High Tide Artists (BC)
  • Kurt Dahl | Murphy and Company
  • Carly McFadden | Folks on the Rocks/Victory Pool
  • Claire Boning | Misfit Management
  • Mickhel | Gl0bal
  • Cary Pratt | Prairie Cat
  • Umong Shah | Fortitude Music
  • Francis Arevalo | Artist/Manager
  • Lana Winterhalt | Good & Plenty

Music Industry Association Partners

Alberta Music Logo

North Office
Alberta Music
#301, 10526 Jasper Ave
Edmonton, Alberta, Canada
T5J 1Z7

South Office
Alberta Music
#300, 851 – 4St. SE
Calgary, Alberta, Canada
T2G 1P2

Sask Music Logo

Regina
1831 College Ave, 3rd Floor
Regina, SK S4P 4V5

Manitoba Music Logo

Winnipeg
1-376 Donald St.
Winnipeg, MB R3B 2J2

Music BC Logo

Vancouver
#100-938 Howe St.
Vancouver, BC V6Z 1N9

Music Yukon Logo

Whitehorse
108 Elliott Street, Ste 416
Whitehorse, YT Y1A 6C4

Music Northwest Territories Logo

Yellowknife
PO Box 127
Yellowknife, NT X1A 2N1

Past Event Host Cities

2025  Winnipeg, MB

2024  Saskatoon, SK

2023  Kelowna, BC

2022  Calgary, AB

2021  Winnipeg, MB

2020  Winnipeg, MB

2019  Whitehorse, YT

2018  Kelowna, BC

2017  Edmonton, AB

2016  Regina, SK

2015  Victoria, BC

2014  Winnipeg, MB

2013  Calgary, AB

2012  Regina, SK

2011  Whitehorse, YT

2008  Edmonton, AB

2007  Moose Jaw, SK

2006  Winnipeg, MB

2005  Vancouver, BC

2004  Calgary, AB

2003  Regina, SK