Speakers

Jess Seguire is the founder and lead publicist of Alley Cat PR, a boutique music PR company built around a simple idea: the strongest campaigns begin long before the pitch, with a genuine understanding of the artist.

Over more than 12 years in music publicity, Jess has led campaigns across country, pop, rock, roots and alternative music, moving between emerging artists, major releases and defining career moments. Her work has encompassed national album campaigns, tours, artist reinventions, legacy projects and long-term development, securing opportunities across television, radio, print, digital media and podcasts in national, regional and international markets.

Her client history includes RUSH, Lauryn Hill, Chantal Kreviazuk, Shawn Desman, The Blue Stones, Royal Tusk, Virginia to Vegas and Tebey, while her ongoing artist-development work has helped build momentum for artists such as Teigen Gayse, Antonio Larosa, Kyle McKearney and Chevy Beaulieu. She has also collaborated with teams at BMG Canada, 604 Records, Wax Records and Anthem Entertainment.

Known for her hands-on, story-first approach, Jess combines big-picture strategy with a deep attention to detail—from shaping campaign narratives and media materials to targeted pitching, press tours and interview strategy. Rather than treating each release as an isolated announcement, she looks for the connective thread between moments, creating campaigns that feel true to the artist, deepen media relationships and build meaningful visibility over time.