Speakers
Learn from industry experts.
We’re excited to welcome an incredible lineup of local and international industry professionals who will be sharing their expertise through engaging workshops, insightful presentations, and real-world industry knowledge throughout the conference.
Jesse Northey
Executive Director, Victory Pool
Jesse Northey is a graduate of the University of Lethbridge (BMus) and spent the first decade of his career living and working in Alberta as an audio engineer, musician, and program manager for Alberta Music. From there he moved to Toronto to pursue artist management including working at Six Shooter Records (July Talk/William Prince) as an artist management associate before starting his own company Victory Pool.
Victory Pool, a record label and management company, is helping to shepherd an impressive variety of acts such as MOONRIIVR, Skinny Dyck, Ellen Froese, Fleur Electra, and many more. They have been in operation since 2020. In 2026 Jesse founded a new label with Olivia Street called Ram On Records, focusing on a diverse range of acts from Western Canada.
In 2025, Jesse started Small Fry Music Corp which is a consulting firm which does label services, and grant writing for clients like Allie X, Priyanka, Nobro, and Beverly Glenn Copeland.