Posted On: Jan. 13, 2021

BreakOut West and Byta Present:



REGISTER FOR #howwelisten

The Western Canadian Music Alliance (WCMA) and BreakOut West, Western Canada's largest music industry event, and Byta, the platform for securely sending digital audio files and streams, are excited to announce that they will partner to present a five-part series titled #HowWeListen. Beginning in January 2021, these will be conversations focused on music discovery with representatives from within the music industry. Five discussions, each focusing on different areas of music creation: Folk, Country, Hip-Hop, Francophone and Rock/Indie. 

How industry insiders listen to and discover new music is one of the most important things for artists and their teams to understand. These are the insights artists require in order to properly craft pitches and to target how potential audiences might hear about them. 

Hosted by music industry veteran and Byta’s founder Marc Brown, each discussion will consist of three special guests who work deep within Western Canada’s music industry. A diverse line up of voices will join the conversations including Jordan Sowumni (Boosie Fade), Jim Cresman (Invictus), Mariel Buckley (Artist), Nathan Stein (Dine Alone Records), David ‘Click’ Cox (CLK Creative Works), Cartel Madras (Artist) and more. These conversations will divulge actionable insights into how people working in every level of the music industry consume, discover, and experience new music. 

The #HowWeListen series is scheduled to launch January 27th, 2021 at 11 am CT, with the first panel focusing their attention on Rock and Indie music. Each month BreakOut West and Byta will present a new panel discussion with the last and fifth installment taking place in April.

This is a great opportunity to help you start building a stronger and more effective strategy, no matter the style of music you create or work with.


January 27 - Rock/Indie

February 17 - Country 

March 3 - Hip Hop

March 24 - Francophone

April 7 - Folk


About Byta

Byta (“Bee-tah”: the Swedish word for exchange) is run as a distributed team across three continents. Byta is unrivaled in taking advantage of the unique properties found in audio files – reading and writing file metadata, converting file formats and delivering fast yet secure streaming. Byta recently launched their #HowWeListen not-for-profit, dedicated to providing musicians and their teams with the knowledge required to move their careers forward.


REGISTER FOR #howwelisten